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Marketing Fine Art Photography
Download PDF Marketing Fine Art Photography
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About the Author
Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris. After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992.From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses. Briot's goal is to create the most exciting and beautiful photographs possible. His equipment—be it cameras, software, etc.—is chosen for the ability to make this possible.Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com.
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Product details
Paperback: 320 pages
Publisher: Rocky Nook; 1 edition (June 11, 2011)
Language: English
ISBN-10: 1933952555
ISBN-13: 978-1933952550
Product Dimensions:
8 x 0.8 x 10 inches
Shipping Weight: 2.3 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
72 customer reviews
Amazon Best Sellers Rank:
#208,901 in Books (See Top 100 in Books)
Lots to say here. First, this is a great resource - just get it.This book has a great deal to offer aspiring fine art photographers in a very challenging business environment.Let's be frank, Briot has lots of opinions based on what has worked for him - and he sells many images at the Grand Canyon National Park Service store - great gig if you can get it! He has developed very specific ideas about what fine art is and isn't. While you may or may not agree with all of his ideas, he is smart, experienced and offers excellent insights that force you to explore your own ideas more critically - a needed activity for every serious fine art photographer.Perhaps the most controversial and polarizing part of his thinking is his argument between low cost and high cost sales. Regardless of your position on this topic, it's conversation we all have to have, but don't often get right. Briot brings up good points for each side despite being an obvious fan of the latter model.If you can keep the context of Briot's ideas in the back of your mind, this is an exceptional starting or check point title and a wonderful resource you should own and will undoubtedly grow with. It has many well thought out points to explore. It's also an easy read.A well done book.
The most complete book I have ever seen on the subject of building a small photography business based on Fine Art sales. Straight forward with no bs. What a great team Alain and Natalie have made. This book, along with their heart for the genuine art of fine photography, gives new businesses, and artists, hope for future success. Bravo. Beautiful.
After waiting several months for the release of this book, I was pleasantly surprised how readable, clear, concise and justified the approach was. The author clearly differentiates between fine art photography and other forms (ie, stock photography for example). If you are searching for ways to monetize your hobby...this is probably NOT the book for you. On the other hand, if you are searching for tried and true methods of turning a "hobby" into a full-time artistic pursuit while creating a stream of income from your fine art...this IS the book for you.The author takes the time to provide a strong foundation for fine art photography as compared to other forms - something the reader would be well advised to examine in brutal honesty. Does your photography really qualify as fine art? If not, can it or should you keep moving to find your own niche? From that foundation the author goes on to explore all of the nuts and bolts of selling, marketing, showing and networking including mention of recent technology ranging from payments to social media marketing. There is a superb balance between tried and tested methods and new approaches with an emphasis on realistic steps designed to help you begin at the basics and grow from there.Exceptionally clear, very readable. Highly targeted and delivers exactly what is promised.
This book is extremely well written. The information presented is extremely valuable and broad in its reach. Yet, it flows and reads very well. It teaches marketing principles and helps develop a way of thinking. It also gives very specific examples on steps to take immediately. Alain is a wonderful teacher. He tells it like it is, so you can either take that or go to the school of hard knocks. The humor sprinkled through the book was a welcomed bonus.Easily worth the money invested. Even if it was 10x more expensive, it would still be a steal considering what it provides in return and the time one will save by applying its content.
This is a carefully crafted and clearly written "instructional manual" directed towards the individual who wishes to transition from amateur to professional photographer. It delineates the steps necessary, the pathway, to establish a fine art photographic business. The rationale behind each recommendation is clearly enunciated. Some "themes" are iterated repeatedly, but each time in a slightly different context or from a slightly different perspective. The book definitely provides a "road map" towards the stated goal. I highly recommend this book to anyone striving to be a professional fine art photographer. Note that it is directed toward fine art photography and not particularly toward wedding, portrait, etc. photography.
Naturally, this book contains a plethora of information for professional photographers who make a living from their art; however, I have never been a professional anything. Nevertheless, I have taken some mighty fine photographs on my vacations here and there (if I must say so myself) and, being interested in the best methods for displaying them on my walls at home, I learned ways to do so from this book. Even if you're not into selling your photos, I highly recommend Alain Briot's book to anyone who enjoys taking photos and would like to post their "works of art" where everyone else can enjoy them too.B. Beth Urban
If you have ever wondered how to sell your fine art photography, then this book: 'Marketing Fine Art Photography' will show you how from A to Z.From knowing what a fine art photo should incorporate; framing and packaging; where to sell; how to price and sell your photos; how to package and ship your photos;the fundamentals of marketing, salesmanship and business, etc. Great referance book for the fine art photographer.
This book is a very comprehensive and easy to understand road map including practical tips on how to successfully market landscape photography. Drawing on his own personal experiences, Alain gives an overview of what is "fine art photography," what to sell and where to sell it. He explains the fundamentals of marketing and salesmanship; explores in detail how to sell in various venues from art shows to the internet; and provides a comprehensive summary of business and marketing tools required for success. It's the best book I have read on the subject, and is particularly useful for those specializing in landscape photography.
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